Regardless of your business, sales matter. Sales are your organization’s oxygen. They drive the resources that power the business and provide the opportunity for profits. Despite being so critical, sales often take a backseat to sexier topics.

While innovation, culture, and efficiency are key to success, without sales, you’ll always find a failed organization. I’ve sold big contracts to multinational corporations and formed partnerships between startups — and I’ve made mistakes in between. While I’m still learning, my modest ability to sell has provided the breathing room to improve other areas. Here’s my take on sales.

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